What exactly does Amplifier One do?

Amplifier One is an independent IT and telecom advisory firm. We help businesses find, evaluate, and negotiate technology solutions — from internet connectivity and cloud infrastructure to cybersecurity, UCaaS, and managed services. We are a buyer's agent for technology. We're not a reseller, and we don't manufacture or white-label any products. Our founder built infrastructure and technology teams at companies including Slack, Lookout, Deloitte, and Mosaic Networx.

How is Amplifier One different from a regular IT consultant or VAR?

Most VARs and IT consultants make their money by marking up hardware or software, or by steering you toward products they're certified to sell. Their inventory defines your options. As a vendor-neutral advisor and telecom agent, we have access to 200+ carriers, managed service providers, cloud platforms, and IT vendors — and we have no obligation to recommend any specific one. VARs earn margin by selling products at a markup. We earn supplier-paid commissions that don't inflate your price.

Do you replace our internal IT team or existing MSP?

No. Amplifier One is an advisor, not an operator. We don't replace your internal IT team or take over day-to-day support responsibilities. We complement whoever is managing your environment by helping with the vendor and procurement side. If you have an IT Director or CIO, we work alongside them. If you already have an MSP you're happy with, we can still help you optimize your telecom contracts, evaluate cloud options, or negotiate renewals.

What does a typical engagement look like from start to finish?

Every engagement starts with a discovery conversation — usually 30 to 45 minutes — where we learn about your environment, goals, and pain points. From there we audit your existing contracts, conduct a Technology Strategy Session, identify gaps and renewal risk, issue RFPs across relevant suppliers, present a side-by-side comparison with our recommendation, negotiate terms on your behalf, and support implementation.

Where do you operate? Are you local?

We're based in San Luis Obispo, California, and serve businesses throughout California, Arizona, and Nevada. That regional focus matters — we know the local carrier landscape, availability maps, regulatory quirks, and the vendors that actually perform in your market. Many of the services we advise on (cloud, security, UCaaS) are national or global platforms, so we can also support businesses with offices in other states.

Who at Amplifier One would I actually be working with?

Directly with our founder and leadership — not a junior associate or an account coordinator who hands you off after the sale. We're a boutique firm and that's intentional. Our founder brings hands-on IT infrastructure experience from Slack, Lookout, Deloitte, and Mosaic Networx.

What does working with Amplifier One cost?

In most cases, nothing. Our advisory services are compensated through supplier-paid commissions — the same model used by mortgage brokers and insurance agents. You get professional guidance, negotiation leverage, and ongoing support at no out-of-pocket cost. For certain specialized consulting projects, we may discuss project-based fees, but we're transparent about that upfront.

How does the supplier commission model work? Does it influence your recommendations?

When you purchase technology through our advisory process, suppliers in our network pay us a commission. This commission is built into the supplier's standard pricing structure — not added on top of what you pay. Our recommendation is based on fit, not commission rate. Some of the vendors we recommend most often pay lower commissions than alternatives we've passed on.

Will I pay more by going through Amplifier One versus buying directly from the vendor?

You won't. Supplier commissions in the telecom and IT advisory world are paid out of the supplier's distribution budget — not added to your invoice. In practice, most clients pay less than the published rate because of the negotiating leverage we bring. Carriers and vendors know we represent multiple clients across a region and price accordingly.

What happens to your relationship with us if we switch vendors or cancel a service later?

If you cancel a service or switch vendors, the commission on that contract ends — and we're fine with that if it's the right move for your business. We're not going to lock you into a bad vendor to protect our commission. That's the whole point of being vendor-neutral.

What does vendor-neutral actually mean in practice?

We don't have preferred vendors. We're not a Cisco partner or Microsoft reseller or carrier's preferred agent. We have relationships with 200+ suppliers but no contractual obligation to recommend any of them — and no financial incentive to favor one over another based on commission rate. When you ask about connectivity in Phoenix, we'll show you AT&T, Lumen, Cox, Zayo, and others — and recommend the one that fits your requirements.

Can you work with vendors we already have relationships with, or do we have to switch?

We don't require you to change vendors to work with us. If you're already with a carrier, MSP, or SaaS provider you're happy with, we can work with that relationship — helping you optimize pricing, prepare for renewals, or negotiate better terms with your existing suppliers. Sometimes the best recommendation is to stay where you are and renegotiate.

Do you have preferred carriers or cloud providers you push?

We have vendors we've seen perform well for specific use cases — and that experience informs our recommendations. But preferred in our world means performs well for clients like you, not pays us better. We won't recommend a carrier with a poor service record in your area just because the commission is higher.

How do I know you're really giving me independent advice and not steering me?

Ask hard questions about how we get paid and what limits our recommendations. Ask us to show you the full market for any category, and we will. Ask us to explain why we recommended one vendor over another, and we'll show our work. You'll know we're giving you straight advice when our recommendations occasionally say stay where you are or this is a problem we can't solve better than what you already have.

How do I get started? Is there a commitment required?

Reach out through our contact page, by email, or by phone, and we'll schedule a 30 to 45 minute discovery call. No commitment, no pitch deck, no pressure. If there's a clear way we can help, we'll outline what that looks like. If we're not the right fit, we'll tell you that too.

What information do I need to have ready before our first conversation?

Nothing formal is required. Useful things to have handy: a general sense of your current IT and telecom monthly spend, which vendors or carriers you're currently using, renewal dates for your biggest contracts if you know them, and the problem you're most urgently trying to solve. If you don't have all of that, part of what we do is help you figure it out.

How long before I see actual results?

It depends on scope. For a focused project like renegotiating a carrier contract or finding a better UCaaS option, you can see a recommendation within 30 to 60 days. For broader engagements like a full technology audit, the timeline is 60 to 120 days from kickoff to implementation. We prefer to get involved 90 to 180 days ahead of a renewal to have real leverage.

Can you help with a single specific problem, or do I need to engage you for my whole environment?

You can bring us in for a single problem. If you're trying to renegotiate one contract, evaluate one vendor, or solve one connectivity issue, we're happy to engage at that scope. We don't require a broad retainer or minimum commitment to get started.

What if we're already mid-contract with a vendor we want to change?

Mid-contract situations are common and very workable. We evaluate options including renegotiating the existing contract while you're in it, reviewing early termination clauses, calculating the true cost of staying versus switching including ETF exposure, and beginning planning so you're positioned to move decisively at expiration. Difficult contracts can sometimes be restructured, transferred, or bought out.

What types of technology do you help with?

Connectivity and SD-WAN (business internet, MPLS, fiber, dedicated circuits), cloud and infrastructure (IaaS, DRaaS, colocation, migration strategy), AV and UCaaS (cloud phone, video conferencing, Teams voice), cybersecurity (SASE, endpoint, identity, email security, MDR), managed services advisor work, AI and automation, and full-stack renewals management.

Do you sell or resell hardware?

Generally, no. We focus on services — connectivity, cloud, software, and managed services. We don't sell or stock hardware, and we don't markup equipment. If hardware is part of a solution, that typically comes through the service provider as part of their managed offering.

Can you help with cybersecurity even if we already have a security vendor or MSSP?

Yes. We frequently work with clients who have existing security vendors but aren't sure they're getting full value, or who are approaching a renewal and want an independent read before they sign again. We can evaluate whether your security posture matches your risk profile, whether you're paying market rates, and whether there are gaps in your coverage.

Do you help with cloud migration specifically, or just procurement?

We help with cloud strategy, platform selection, and vendor negotiation. For hands-on migration execution — actually moving workloads, refactoring applications, writing infrastructure-as-code — you'd typically need a cloud professional services firm or an MSP with that technical capability. We help define requirements, evaluate AWS vs. Azure vs. GCP vs. private cloud objectively, and select the right partner to execute.

Can you help multi-location businesses, or only single-site companies?

Multi-location businesses are often where we add the most value. The complexity of managing connectivity, voice, and security across multiple sites creates significant opportunities for consolidation, standardization, and savings. We have deep experience with retail chains, professional services with branch offices, healthcare groups with distributed locations, and manufacturing companies with plants across the country.

What size company does Amplifier One typically work with?

We work best with small-to-mid-market businesses — roughly 15 to 1,500 employees — that have meaningful technology spend but don't have a dedicated procurement or vendor management function. Very small businesses with minimal technology may not have enough complexity to benefit from our advisory model. The sweet spot is companies with real technology spend and meaningful vendor relationships.

What industries does Amplifier One focus on?

We don't limit ourselves to one vertical, but we have significant experience with healthcare and medical groups (HIPAA-compliant infrastructure), professional services (law firms, accounting, consulting, financial services), retail and hospitality (multi-location connectivity), manufacturing and logistics (operational technology, hybrid WAN), fast-growing technology companies, and real estate and property management.

What if we're a startup or early-stage company with a limited budget?

Early-stage companies are a great fit for some of what we do — particularly around connectivity, cloud infrastructure, and UCaaS where getting the right foundation matters and getting it wrong is expensive to unwind. Since our advisory model has no out-of-pocket cost in most cases, budget isn't a barrier to getting started.

We already have a good relationship with our current vendors. Why would we want an advisor involved?

A good vendor relationship is valuable, and we wouldn't suggest disrupting something that's working. But there's a difference between a relationship and optimal terms. Vendors are friendly to clients they like — and they're also in the business of maximizing their own margins at renewal time. Having an independent advisor doesn't disrupt your vendor relationships; it makes sure you have market context, someone reviewing the contract language, and an advocate who isn't paid by the vendor.

What is a buyer's agent for technology?

A buyer's agent for technology represents the buyer in the purchase process — not the vendor. Just as a real estate buyer's agent works to find the right home for the buyer at the best terms (paid by the seller's commission), a technology buyer's agent like Amplifier One evaluates options across the full market, negotiates on the buyer's behalf, and is compensated by the supplier rather than the buyer.

Built for the Founders Live community

Build the right tech stack the first time.
At zero cost to you.

Get expert, vendor-neutral IT and telecom advisory at zero cost to you — because our 300+ vendor partners pay us, so you don't have to. Built for the founders, operators, and builders of the Founders Live community.

Book your free strategy session See how it works

Vendor-neutral

No consulting fees

IT operators, not sales reps

300+ vendor relationships

Why founders pick us

Most IT and telecom decisions get made the wrong way.

Pitched by resellers with quotas. Locked in by MSPs protecting recurring revenue. Sold whatever's on this quarter's spiff sheet by carrier reps. Amplifier One flips the model. We're vendor-neutral advisors with an IT operator background — not a sales floor — representing 300+ vendors at no cost to you because the vendors pay us, not the other way around. From cybersecurity and cloud to connectivity, AV, AI, and managed services, we help founders cut through the noise, benchmark real options, and walk into every renewal with leverage. No markups. No bias. No bad-fit deals.

See how we work

The honest comparison

The way it usually goes vs. the way it should.

The reseller / MSP playbook

Locked into one vendor's catalog — whatever they resell is "the answer"
Quarterly quotas drive the recommendation, not your actual needs
Markups baked into every line item, hidden inside MSP managed services
Renewals you forget about until they auto-renew at higher prices
Cyber insurance applications denied or repriced because controls don't match what was promised
Founders end up with stacks that don't scale past early stages

The Amplifier One way

Vendor-neutral advisory across 300+ vendors — best fit wins, not biggest spiff
Recommendations made by IT operators who've run real infrastructure
Vendors pay us — zero markup, zero consulting fees to you
Active renewals management — leverage every contract, every time
Security stack mapped to what cyber insurance underwriters actually ask for
Stacks designed to scale from seed through enterprise

How it works

Four steps. Zero invoices.

From a 30-minute intro to a stack you can actually scale on — here's the process, with no surprise costs at the end of it.

Step 01

Intro & discovery

30 minutes. We learn your stage, stack, headcount, and pain points. No pitch. No quote.

Step 02

Vendor-neutral evaluation

We map your needs across 300+ vendors and surface the ones that actually fit. Side-by-side.

Step 03

Negotiate & implement

We negotiate pricing, terms, and SLAs on your behalf — then ride implementation with you.

Step 04

Manage the lifecycle

Renewals tracked. SLAs enforced. New options surfaced as you scale. Forever, on us.

What we cover

The entire founder tech stack.

Day-one infrastructure through Series C scale. Nine practice areas, one advisor.

Cybersecurity

Endpoint, identity, SIEM, MDR — protect what you're building, pass cyber insurance underwriting, and avoid having to explain a breach.

Cloud & Infrastructure

AWS, Azure, GCP, Data Center, hybrid. Right-size from day one, not after a bill shock.

Connectivity & SD-WAN

Fiber, broadband, SASE. Reliable network at every office, lab, and remote.

AV & Collaboration

Zoom Rooms, conference room AV, hybrid meeting kits. Make remote-first actually work.

AI & Automation

Cut through hype. Pick AI tools that move real metrics — and skip the ones that don't.

Managed IT Services

Need an MSP? We vet, source, and oversee one — without becoming one ourselves.

Renewals Management

Every contract. Every renewal. Tracked, negotiated, and benchmarked on your behalf.

Strategy Sessions

A 90-minute working session to map your 12-month tech roadmap. No selling.

Solutions Evaluations

Already have a shortlist? We benchmark it side-by-side against the rest of the market.

Built for founders

If you're building something real, this is for you.

We work with founders from MVP to scale — from pre-seed teams running on personal laptops to Series C companies sprawling across multiple offices and three cloud providers.

You don't need to be technical. You don't need a CIO yet. You just need someone in your corner who knows the difference between what to buy now, what to wait on, and what to never buy at all.

Founders without a dedicated IT leader yet
Companies sized 5–500 employees scaling across hybrid offices
Teams prepping for SOC 2, HIPAA, cyber insurance renewals, or first enterprise customer
Anyone tired of fighting through reseller noise to make a decision

300+

Vendor relationships across security, cloud, connectivity, AV, AI

Out-of-pocket cost — vendors pay our advisory fees, never you

30-min intro

No pitch deck. No pressure. Just an honest stack review

9 services

Full-stack tech advisory from cyber to AI to renewals

Founder questions

The "wait, what's the catch?" section.

How are you actually free? +

We're a technology advisor, not a reseller. When you sign with a vendor we recommend, that vendor pays us a referral fee — at the same rate they'd pay any channel partner. The pricing you get is the same (or better) than going direct. You never see an invoice from us.

Doesn't that bias you toward vendors who pay more? +

Fair question. With 300+ vendor partners, fees are largely standardized across the channel — and we win on retention, not transactions. A bad-fit recommendation costs us your next renewal and every referral you would've sent us. The math only works if we get the fit right.

I'm pre-revenue. Is this still useful? +

Yes — and frankly, the earlier you talk to us, the more we can save you. Most founders lock in tech decisions in the first 90 days that haunt them for years. We help you skip the worst of those mistakes before you sign anything.

What if I already have an MSP or IT vendor? +

Even better. We'll benchmark what you have, find waste, surface alternatives, and negotiate renewals. Plenty of our clients keep their existing MSP after we audit them — but on much better terms.

Why "Founders Live" on this page? +

We're active in the Founders Live community and built this page specifically for founders we meet there. Same advisory, same zero-cost model — just a starting point that knows your context.

Founders Live Members

Stop guessing. Start building.

Book a 30-minute call. No pitch deck, no pressure. Just an honest conversation about your stack, your runway, and where you're getting overcharged or under-served.

Book your free strategy session Or email hello@amplifierone.com

Build the right tech stack the first time. At zero cost to you.